Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation
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DOI: 10.1016/j.intmar.2018.10.002
Abstract: Abstract Although posting food photos has become a pervasive phenomenon on social media platforms and has significant marketing implications for restaurants, there is not much evidence concerning why this practice has such implications. Building on… read more here.
Keywords: consumers dining; social media; posting food; food photos ... See more keywords