Organ donation messages and psychological reactance: examining preemptive and postscript mitigation strategies coupled with restoration scripts
Sign Up to like & getrecommendations! Published in 2024 at "Communication Research Reports"
DOI: 10.1080/08824096.2024.2427613
Abstract: ABSTRACT This study compared the effectiveness of script location (preemptive or postscript) and restoration mitigation (restorative or non-restorative) for reducing psychological reactance and increasing message reactions and behavioral intentions versus a control message. Undergraduates (N = 415)… read more here.
Keywords: psychological reactance; postscript; restoration; mitigation ... See more keywords
A comparison of preemptive and postscript mitigation strategies for reducing psychological reactance to organ donation messages
Sign Up to like & getrecommendations! Published in 2025 at "Communication Research Reports"
DOI: 10.1080/08824096.2025.2515832
Abstract: ABSTRACT The current study examined two strategies for reducing reactance to organ donation messages: (a) preemptive script, that forewarned about reactance prior to message exposure, and (b) restoration postscript, that sought to restore feelings of… read more here.
Keywords: strategies reducing; postscript; reactance organ; language ... See more keywords