Articles with "power box" as a keyword



Photo by jessbaileydesigns from unsplash

Star power and box office revenues: evidence from China

Sign Up to like & get
recommendations!
Published in 2018 at "Journal of Cultural Economics"

DOI: 10.1007/s10824-018-9338-0

Abstract: Using data over the 2009–2016 period, this paper examines the impact of star power on box office revenues in China. Unlike most existing studies, we measure star power as a continuous variable based on the… read more here.

Keywords: box office; power box; power; effect ... See more keywords