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Published in 2018 at "Journal of Cultural Economics"
DOI: 10.1007/s10824-018-9338-0
Abstract: Using data over the 2009–2016 period, this paper examines the impact of star power on box office revenues in China. Unlike most existing studies, we measure star power as a continuous variable based on the…
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Keywords:
box office;
power box;
power;
effect ... See more keywords