The power of design: How does design affect consumers’ online hotel booking?
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DOI: 10.1016/j.ijhm.2017.05.001
Abstract: Abstract Emphasizing experiential appeals to consumers through design is most notable in the emerging lifestyle hotel segment of the lodging industry. This study identifies which lodging design mechanisms evoke consumer responses and provides a novel… read more here.
Keywords: design design; booking intention; design affect; hotel ... See more keywords