Synergy, Tensions, and Smart Power Strategies: How to Effectively Implement a Dual Business Model in Product Management
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DOI: 10.1109/tem.2017.2682932
Abstract: We examine how product suppliers can effectively implement brand-and-original equipment manufacturing dual business models by investigating the synergy and tensions generated during different phases of implementation, and providing strategies for increasing synergy and reducing tensions.… read more here.
Keywords: smart power; business model; power; business ... See more keywords