Consumers’ practices of everyday luxury
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DOI: 10.1016/j.jbusres.2019.12.003
Abstract: Abstract Many prior studies into luxury have tended to take managerial or product-focused perspectives at the expense of understanding how consumers themselves shape luxury meanings. This study proposes a focus on ‘everyday luxury’ wherein individuals… read more here.
Keywords: luxury; practices everyday; everyday luxury; consumers practices ... See more keywords