Impossibly good looks: A pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse
Sign Up to like & getrecommendations! Published in 2018 at "Sign Systems Studies"
DOI: 10.12697/sss.2018.46.2-3.02
Abstract: This paper aims at unearthing the appeals, the argumentative schemes and the modes of rhetorical configuration that make up the rhetorical structure of the anti-ageing skin care product category’s print advertising discourse. To this end,… read more here.
Keywords: pragma ontological; structure anti; ontological approach; anti ageing ... See more keywords