Articles with "pre launch" as a keyword



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Spirituality, humanism, and the Overview Effect during manned space missions

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Published in 2020 at "Acta Astronautica"

DOI: 10.1016/j.actaastro.2018.08.004

Abstract: Abstract Introduction Many astronauts experience intense emotional reactions to viewing the Earth from space that changes the way they see the planet and humanity's place in the universe. Frank White has described this phenomenon as… read more here.

Keywords: pre launch; change; space; overview effect ... See more keywords
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Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity

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Published in 2017 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2017.12.006

Abstract: Abstract Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising… read more here.

Keywords: launch advertising; online search; advertising; differ original ... See more keywords
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Product Pre-Launch Prediction From Resilient Distributed e-WOM Data

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Published in 2020 at "IEEE Access"

DOI: 10.1109/access.2020.3023346

Abstract: Pre-launch success prediction of a product is a challenge in today’s electronic world. Based on this prediction, industries can avoid huge losses by deciding on whether to launch or not to launch a product into… read more here.

Keywords: resilient distributed; pre launch; launch prediction; prediction ... See more keywords