Preceding Options Affect Subsequent Listwise but Not Pairwise Choice, Even for Experts
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DOI: 10.1002/bdm.70019
Abstract: Recent theories of decision‐making, such as Decision by Sampling, suggest that people lack stable preferences. Instead, preferences are malleable and constructed in the moment by comparisons of target attributes to small samples of attribute values… read more here.
Keywords: attribute values; preceding options; affect subsequent; choice ... See more keywords