Shopper intent prediction from clickstream e-commerce data with minimal browsing information
Sign Up to like & getrecommendations! Published in 2020 at "Scientific Reports"
DOI: 10.1038/s41598-020-73622-y
Abstract: We address the problem of user intent prediction from clickstream data of an e-commerce website via two conceptually different approaches: a hand-crafted feature-based classification and a deep learning-based classification. In both approaches, we deliberately coarse-grain… read more here.
Keywords: commerce; clickstream; prediction clickstream; prediction ... See more keywords