DISCOVERING CONSUMER PREFERENCE AND THEIR SATISFACTION LEVEL TOWARDS BRANDED & UNBRANDED PAINTS.
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DOI: 10.1504/ijbex.2019.10024145
Abstract: Consumer preference is the study which involves in depth analysis of the attitude of buyers related with buying. The paint industry of India is bifurcated as the organised and unorganised sector. The units which are… read more here.
Keywords: satisfaction level; consumer preference; consumer; branded unbranded ... See more keywords