Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices
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DOI: 10.1177/00222437221097382
Abstract: This article explores how consumers’ relative spatial location influences their preferences and choices. Drawing on the conceptual metaphor literature, the author proposes that people interpret the abstract concept of risk using a more tangible concept:… read more here.
Keywords: effect; location; preferences choices; spatial location ... See more keywords