Motivation-based segmentation of Chinese senior travelers: The role of preferences, sociodemographic, and travel-related features
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DOI: 10.1177/1356766720942550
Abstract: This study was designed to investigate factors associated with Mainland China’s senior overseas travel motivations and the role in explaining preferences, sociodemographic and travel features. The study was conducted with 496 seniors. The statistical analyses… read more here.
Keywords: analysis; preferences sociodemographic; role; travel ... See more keywords