Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme
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DOI: 10.1016/j.lrp.2016.07.001
Abstract: Whereas prior research has investigated cases of partially open strategizing, this article explores the practices and outcomes of radically open strategizing. We draw on a case study of the German Premium Cola collective to explore… read more here.
Keywords: cola collective; premium cola; radically open; agenda setting ... See more keywords