Price premiums for organic menus at restaurants: What is an acceptable level?
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.06.020
Abstract: Abstract This study identifies acceptable premium price levels that customers would be willing to pay for organic menu items at restaurants in the United States. Previous literature indicates that health-related and socio-demographic characteristics significantly influence… read more here.
Keywords: price premiums; organic menus; premium price; price ... See more keywords
Modelling the predictors of consumers’ willingness to pay premium price for sustainable products
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Asia Business Studies"
DOI: 10.1108/jabs-03-2020-0099
Abstract: Purpose The purpose of this paper is to increase existing knowledge of consumers’ sustainable products via converging and testing social identity and value-belief-norm theory used in sustainable behaviour literature. More specifically, the present paper incorporated… read more here.
Keywords: premium price; consumers willingness; sustainability; sustainable products ... See more keywords
The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products
Sign Up to like & getrecommendations! Published in 2020 at "Sustainability"
DOI: 10.3390/su12156275
Abstract: Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This… read more here.
Keywords: pay; made italy; willingness pay; italy products ... See more keywords