Doctors’ Interactions with Pharmaceutical Sales Representatives: Modelling Doctors Prescription Behaviour
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DOI: 10.1007/s10597-019-00501-w
Abstract: Using theory of planned behaviour, this study seeks to examine the effect of health practitioner’s interaction with pharmaceutical sales representatives on their prescription behaviour. Data was collected from 248 health practitioners working in the city… read more here.
Keywords: doctors interactions; interactions pharmaceutical; health; prescription behaviour ... See more keywords
Examining the effect of marketing promotional strategies of pharmaceutical companies on doctors’ prescription behaviour
Sign Up to like & getrecommendations! Published in 2020 at "Research Journal of Pharmacy and Technology"
DOI: 10.5958/0974-360x.2020.00860.4
Abstract: This research focuses on the marketing promotional tools used by pharmaceutical companies in India and how doctors respond to all these marketing strategies in terms of their prescription behaviour. Simple random sampling method was chosen… read more here.
Keywords: promotional strategies; examining effect; prescription behaviour; marketing promotional ... See more keywords