Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications
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DOI: 10.1016/j.tourman.2021.104309
Abstract: Abstract The rise of humanoid robots in hospitality services accelerates the need to understand related consumer reactions. Four scenario-based experiments, building on social presence and social cognition theories, examine how humanoid robots (vs. self-service machines)… read more here.
Keywords: social cognition; presence; presence social; social presence ... See more keywords
Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory
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DOI: 10.3389/fpsyg.2021.810181
Abstract: Consumers mainly acquire information through social learning in online shopping environment, and social presence as a media attribute generated by real-time interactions in live streaming commerce is more conducive for consumers’ social learning. Therefore, it… read more here.
Keywords: theory; social learning; presence; purchase intention ... See more keywords