Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model
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DOI: 10.1016/j.jhtm.2019.11.008
Abstract: Abstract As essential features of cyberspace, social presence and telepresence play critical roles in online commerce. However, it remains unclear whether and how they can shape P2P accommodation customers' purchase intention. This study models the… read more here.
Keywords: presence telepresence; accommodation; presence; social presence ... See more keywords