The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season
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DOI: 10.1080/15377857.2017.1334254
Abstract: The 2016 presidential primary candidates expanded their social media marketing campaigns to include the image- and video-centered social network platform Instagram. To explore the role that images play in framing political character development and to… read more here.
Keywords: image; image message; marketing; presidential primary ... See more keywords