Presidential Television Advertisements: Testing Functional Theory in Mexico and the United States
Sign Up to like & getrecommendations! Published in 2021 at "American Behavioral Scientist"
DOI: 10.1177/0002764220978469
Abstract: This study employs the Functional Theory of Political Campaign Discourse to analyze the 2006 and 2012 presidential elections in Mexico. In the United States, the theory has been satisfactorily vali... read more here.
Keywords: mexico united; television advertisements; presidential television; united states ... See more keywords