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Published in 2018 at "Industry and Innovation"
DOI: 10.1080/13662716.2018.1526666
Abstract: ABSTRACT We offer a new perspective on competitive dynamics research by analyzing firms’ reactions to groups of rivals, both at the industry and the strategic group level. We propose that firms observe a buildup of…
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Keywords:
group level;
pressure competitive;
group;
competitive reactions ... See more keywords