Do social pressure and technological development influence green consumer behaviour? Evidence from Saudi Arabia
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DOI: 10.1080/02650487.2025.2501886
Abstract: Abstract This study explores the concept of green consumption, focusing on how social pressure and technological development influence consumers’ purchase intention, happiness, and satisfaction. It responds to calls for deeper insights into green consumption, particularly… read more here.
Keywords: social pressure; consumer; technological development; pressure technological ... See more keywords