Disadvantages of red: The color congruence effect in comparative price advertising
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DOI: 10.3389/fpsyg.2022.1019163
Abstract: Based on the metaphorical association of color, the color red is often associated with a “hot deal” in a price promotion context, which has led to the popular use of red in promotions in the… read more here.
Keywords: price advertising; color; red color; price ... See more keywords