The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
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DOI: 10.1186/s40545-020-00293-5
Abstract: Background European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be… read more here.
Keywords: risk; price brand; price; brand ... See more keywords