Consumer Responses to the Food Industry’s Proactive and Passive Environmental CSR, Factoring in Price as CSR Tradeoff
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DOI: 10.1007/s10551-015-2671-8
Abstract: This study examines consumer reactions to the food industry’s environmental corporate social responsibility (CSR) by varying levels of CSR and price as CSR tradeoffs. Findings reveal that proactive CSR programs generate more favorable attitudes toward… read more here.
Keywords: food industry; price csr; company; consumer ... See more keywords