Research on closed loop supply chain with reference price effect
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DOI: 10.1007/s10845-014-0961-0
Abstract: This paper considers a closed loop supply chain with the manufacturer as the Stackelberg leader. The manufacturer faces three different reverse channels, i.e., (1) manufacturer-managed, (2) retailer-managed, or (3) third party-managed channels. The reference price… read more here.
Keywords: price; closed loop; reference price; price effect ... See more keywords
Sourcing strategy and competitive pricing with reference price effect
Sign Up to like & getrecommendations! Published in 2025 at "Journal of the Operational Research Society"
DOI: 10.1080/01605682.2025.2481600
Abstract: Abstract Consumers are inclined to make comparisons among brands. When brands with different popularity outsource to a common contract manufacturer (CM), it is highly prone to triggering consumer comparison behavior which can result in reference… read more here.
Keywords: price effect; reference price; brand; price ... See more keywords