Articles with "price guarantees" as a keyword



Photo by thirdcoastdad from unsplash

Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions

Sign Up to like & get
recommendations!
Published in 2019 at "Journal of Air Transport Management"

DOI: 10.1016/j.jairtraman.2018.12.002

Abstract: Abstract Although lowest price guarantees (LPGs) are common on airlines’ official websites, a deeper understanding of how customers evaluate these guarantees is lacking. This study examines the effects of two LPG terms—depth of refund and… read more here.

Keywords: lowest price; believability; value; price guarantees ... See more keywords