Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
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DOI: 10.1007/s11747-021-00791-1
Abstract: Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product offerings. In this research, we use a large secondary dataset of automotive purchases (N = 323,959) to investigate… read more here.
Keywords: customer; price; retailer directed; directed price ... See more keywords
The Impact of Green Labels on Time Slot Choice and Operational Sustainability
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DOI: 10.1111/poms.13368
Abstract: In this paper, we study the effectiveness of incentives on delivery service time slot choices. In particular, we focus on the use of green labels that specify time slots as environmentally friendly and that intrinsically… read more here.
Keywords: time slot; time; green labels; price incentives ... See more keywords