Segmenting visitors’ motivation, price perceptions, willingness to pay and price sensitivity in a collaborative destination marketing effort
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DOI: 10.1080/13683500.2019.1662380
Abstract: ABSTRACT While several studies segment the motives of travellers, the relationship between these segments, and the travellers’ price perceptions, their willingness to pay (WTP), and price sensitivity remains scantly researched. Applying a neural gas algorithm… read more here.
Keywords: price perceptions; destination; pay; price ... See more keywords