Do cost containment policies save money and influence physicians’ prescribing behavior? Lessons from South Korea’s drug policy for diabetes medication
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DOI: 10.1093/intqhc/mzy114
Abstract: OBJECTIVE We evaluate the effects of drug price reduction policy on pharmaceutical expenditure and prescription patterns in diabetes medication. DESIGN An interrupted time series study design using generalized estimating equations. SETTING This study used National… read more here.
Keywords: drug; policy; drug price; price reduction ... See more keywords
Price reduction strategy: Effect of consumers’ price unfairness perceptions of past purchase on brand equity
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DOI: 10.1108/apjml-04-2016-0067
Abstract: Purpose The purpose of this paper is to address consumers’ post-purchase perceptions toward the brand when it adopts price reduction strategy. The study specifically conceptualizes the effect of consumers’ price unfairness perceptions of past purchase… read more here.
Keywords: purchase; price reduction; effect; price ... See more keywords