Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
Sign Up to like & getrecommendations! Published in 2021 at "Soft Computing"
DOI: 10.1007/s00500-020-05307-7
Abstract: In online direct selling, three effective elements, namely price, refund and quality, affect the increment (or decrement) of demand and product return. This paper considers forward and backward (i.e., return) pricing decisions under uncertainty and… read more here.
Keywords: fuzzy environment; advertising; quality; price refund ... See more keywords