Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
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DOI: 10.1057/s41270-020-00074-8
Abstract: Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on… read more here.
Keywords: price sensitivity; consumer behavior; ethical consumption; price ... See more keywords
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor
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DOI: 10.1177/00222437221097100
Abstract: Low-socioeconomic-status (SES) consumers tend to be more price sensitive than their high-SES counterparts. Nonetheless, various economic-related burdens, such as mobility costs and lack of information, often hinder their ability to attend to scarcity—a phenomenon called… read more here.
Keywords: ses consumers; socioeconomic status; price sensitivity; price ... See more keywords
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
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DOI: 10.1509/jmr.16.0453
Abstract: Gift giving generates high revenues for retailers. It is also marked with significant welfare, or deadweight, loss in that givers tend to pay more than the receivers’ valuation. Previous research has attributed this discrepancy to… read more here.
Keywords: price sensitivity; gift; price; gift choice ... See more keywords