The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2018.12.002
Abstract: Abstract This research examines price variations that are perceived to be unfair which then induce consumers to retaliate online. These phenomena are growing in online retailing given the data-based means for companies to set differential… read more here.
Keywords: dark side; trust; price; price unfairness ... See more keywords