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Published in 2019 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2018.1536622
Abstract: Abstract The performing arts constitute a significant share of demand in the public's arts consumption spending. Despite the growing volume of research in the marketing of the arts, research specifically focusing on the promotion and…
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Keywords:
prices performing;
performing arts;
research;
determinants prices ... See more keywords