Enhancing the principles of experiential marketing in ophthalmology services
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DOI: 10.22336/rjo.2021.73
Abstract: Introduction. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and… read more here.
Keywords: principles experiential; ophthalmology; ophthalmology services; enhancing principles ... See more keywords