Attention to risk information in direct‐to‐consumer prescription drug print ads: An eye‐tracking study
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DOI: 10.1002/pds.5511
Abstract: FDA regulations state print ads for prescription drugs must provide a true statement of information “in brief summary” describing “side effects, contraindications and effectiveness.” To fulfill these requirements, these ads typically display risk information both… read more here.
Keywords: information; risk information; print ads; prescription ... See more keywords
Assessing Scientific Claims In Print Ads that Promote Cosmetics
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DOI: 10.2501/jar-2018-048
Abstract: ABSTRACT The area of scientific-related claims in advertising is ripe for additional investigative endeavor. This article aims to access the nature and potential deceptiveness of scientific-related claims that appear in cosmetics advertising. To examine these… read more here.
Keywords: print ads; assessing scientific; claims print; scientific claims ... See more keywords