The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
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DOI: 10.1080/13527266.2016.1197296
Abstract: Abstract This paper examines the use of an advertising rhetoric technique – visual metaphor, and its persuasion effects in light of consumers’ cultural and individual dispositional characteristics when processing visually relational information. Of particular interest… read more here.
Keywords: visual metaphors; advertising; metaphors print; print advertising ... See more keywords
Visual Health Analysis of Print Advertising Graphic Design Based on Image Segmentation and Few-Shot Learning
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DOI: 10.1155/2022/8040913
Abstract: Graphics innovation must adapt to the changing trends of the times in order to stay ahead of the curve. This article investigates the use of graphic vision in print advertising design, using image segmentation as… read more here.
Keywords: print advertising; image segmentation; image;