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Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2016.1197296
Abstract: Abstract This paper examines the use of an advertising rhetoric technique – visual metaphor, and its persuasion effects in light of consumers’ cultural and individual dispositional characteristics when processing visually relational information. Of particular interest…
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Keywords:
visual metaphors;
advertising;
metaphors print;
print advertising ... See more keywords
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Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/8040913
Abstract: Graphics innovation must adapt to the changing trends of the times in order to stay ahead of the curve. This article investigates the use of graphic vision in print advertising design, using image segmentation as…
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Keywords:
print advertising;
image segmentation;
image;