What You Think You Know: The Effects of Prior Financial Education and Readability on Financial Disclosure Processing
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Behavioral Finance"
DOI: 10.1080/15427560.2017.1276064
Abstract: ABSTRACT Disclosures in advertising and other forms of marketing communication have been examined as a means to help consumers understand complex financial information and make more informed decisions regarding financial products and services. The authors… read more here.
Keywords: processing; financial education; readability; disclosure ... See more keywords