Echoes of Privacy: Deciphering Consumer Voices in the Data Deluge
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DOI: 10.1002/cb.2495
Abstract: As technology evolves, balancing product and service personalization with privacy protection remains a critical challenge for businesses and consumers. So, researchers have raised concerns about the potential negative effects of data‐driven marketing. This study embarks… read more here.
Keywords: consumer; consumer voices; privacy deciphering; privacy ... See more keywords