Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective
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DOI: 10.1007/s10796-017-9814-7
Abstract: Over the last decade, bank industry has made a significant investment on mobile banking (MB) as an innovative tool with an expectation that MB services increase customer satisfaction. While the focus has been increasingly on… read more here.
Keywords: privacy personalization; mobile banking; usage intention; continued usage ... See more keywords