Exploring the gap between policy and practice in private branding strategy management in an emerging market
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DOI: 10.1108/imr-05-2014-0188
Abstract: Purpose Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically… read more here.
Keywords: branding strategy; emerging market; private branding; market ... See more keywords