Private label management: A literature review
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DOI: 10.1016/j.jbusres.2020.12.032
Abstract: Abstract Over the past fifty years, research on private label brand management has been growing substantially. To understand what we have learned from the previously conducted research, we present a semi-systematic literature review of 630… read more here.
Keywords: research; private label; label management; management ... See more keywords
Couponing Strategies in Competition Between a National Brand and a Private Label Product
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DOI: 10.1016/j.jretai.2018.11.002
Abstract: This paper explores the couponing strategies when a national brand competes with a store brand by discussing three different kinds of coupons: manufacturers’ coupons, retailers’ national brand coupons, and retailers’ private label coupons. We show… read more here.
Keywords: national brand; coupon; brand; product ... See more keywords
Retailer-driven bundling when valuation discount exists
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DOI: 10.1080/01605682.2019.1650620
Abstract: Abstract Empirical evidence has proven that a bundle discount negatively influences the consumer’s perceived valuation of a discounted component. This paper examines how valuation discount affects decision optimisation in a distribution channel where one component… read more here.
Keywords: retailer; discount; private label; valuation discount ... See more keywords
How can an organic label help a private label?
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DOI: 10.1108/jcm-08-2019-3374
Abstract: Purpose This paper aim to investigate how organic labeling impacts perceived value for money (PVFM) as well as attitudinal and behavioral brand loyalty for private label brands (PLBs). This impact is tested for different product… read more here.
Keywords: label; loyalty; plbs; organic label ... See more keywords
Impact of In-Store Promotion and Spillover Effect on Private Label Introduction
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DOI: 10.1287/serv.2019.0236
Abstract: In this paper, the authors investigate the impact of in-store promotion and its spillover effect on private label introductions. Studying different retail supply chain scenarios in which the retailer carrying a national brand may introduce… read more here.
Keywords: label; national brand; product; private label ... See more keywords
Gen Z´s altruism and performance values link to private label preference: first evidence from a German drugstore sample
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DOI: 10.24052/bmr/v11nu01/art-06
Abstract: The purpose of this research is to examine the link between Gen Z ́s values and private label acceptance. It aims at better understanding future generations ́ openness to retailer ́s private label brands, a… read more here.
Keywords: altruism performance; sample; private label; gen ... See more keywords
Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review
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DOI: 10.3390/ijerph19031768
Abstract: This study aimed to analyze the international literature on consumer behavior toward private label (PL) products, guided by the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) method. We searched for peer-reviewed studies published… read more here.
Keywords: health; behavior toward; non health; consumer behavior ... See more keywords
Do Budget Cigarettes Emit More Particles? An Aerosol Spectrometric Comparison of Particulate Matter Concentrations between Private-Label Cigarettes and More Expensive Brand-Name Cigarettes
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DOI: 10.3390/ijerph19105920
Abstract: Private-label cigarettes are cigarettes that belong to the retailer itself. Private-label cigarettes from discounters or supermarkets are cheaper than brand-name cigarettes, and their lower price has allowed them to garner an ever-increasing share of the… read more here.
Keywords: brand name; label cigarettes; label; private label ... See more keywords