The newsvendor problem with advertising: an overview with extensions
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DOI: 10.1007/s11846-016-0204-1
Abstract: The effect of advertising on sales has been the subject of recent studies as an important aspect in many demand-based problems. Herein, we deal with the newsvendor problem, due to its simple structure, as a… read more here.
Keywords: problem advertising; newsvendor problem; advertising overview; advertising ... See more keywords