Does a strategic planning process that combines rational and adaptive characteristics pay off ? Evidence from European firms
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DOI: 10.1177/0312896217721589
Abstract: Rational strategic planning has long been used as an instrument to improve financial performance. With the increasing complexity of the business environment, this positive impact has decreased. As a result, there have been several calls… read more here.
Keywords: process combines; planning process; financial performance; strategic planning ... See more keywords