The Process of CSR Communication—Culture-Specific or Universal? Focusing on Mainland China and Hong Kong Consumers
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DOI: 10.1177/2329488418805523
Abstract: Through two representative surveys—one in Beijing the other in Hong Kong (HK)—this study empirically validates an existing U.S.-based model of corporate social responsibility (CSR) communication pr... read more here.
Keywords: communication culture; communication; hong kong; process csr ... See more keywords