(The lack of) fluency and perceptions of decision making
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DOI: 10.1080/13527266.2020.1815072
Abstract: ABSTRACT Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies showing that the attitudes towards difficult-to-process stimuli increase… read more here.
Keywords: decision; process stimuli; marketing communications; lack fluency ... See more keywords