Involuntary attentional shifts as a function of set and processing fluency.
Sign Up to like & getrecommendations! Published in 2020 at "Acta psychologica"
DOI: 10.1016/j.actpsy.2020.103009
Abstract: In laboratory tasks, involuntary cognitions of various kinds (e.g., mental imagery) have been elicited by external stimuli. These effects reveal, among other things, the capacities of involuntary processes. In most cases, these cognitions do not… read more here.
Keywords: processing fluency; processing; read chinese; chinese ideographs ... See more keywords
Processing fluency: An inevitable side effect of evaluative conditioning ☆
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Experimental Social Psychology"
DOI: 10.1016/j.jesp.2017.01.004
Abstract: Abstract Human preferences can be shaped by evaluative conditioning (EC), which describes observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to repeated paired presentations with an inherently positive or negative stimulus… read more here.
Keywords: processing fluency; stimulus; fluency; evaluative conditioning ... See more keywords
The nature of processing fluency: Amplification versus hedonic marking
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Experimental Social Psychology"
DOI: 10.1016/j.jesp.2020.103997
Abstract: Abstract When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, etc.).… read more here.
Keywords: processing fluency; fluency; fluency amplification; nature ... See more keywords
Congruity and processing fluency
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-03-2019-0128
Abstract: Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products… read more here.
Keywords: processing fluency; congruity; video congruity;
EXPRESS: The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Marketing Research"
DOI: 10.1177/00222437231179187
Abstract: Slow motion is a popular video editing tool used to enhance short-form videos (e.g., reels, stories, GIFs), which are commonly found in media entertainment and marketing communications. This research shows that slow motion increases the… read more here.
Keywords: slow motion; motion enhances; motion; processing fluency ... See more keywords
Processing Fluency and Inferred Motive: L1 English Users’ Evaluations of Non-Standard Accented Speech
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Language and Social Psychology"
DOI: 10.1177/0261927x221081010
Abstract: Guided by communication accommodation theory and the fluency principle of language attitudes, this experimental study examined the serial mediation effects of processing fluency and inferred motives on language attitudes toward standard- and non-standard-accented speech. Using… read more here.
Keywords: standard accented; non standard; accented speech; processing fluency ... See more keywords
Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability
Sign Up to like & getrecommendations! Published in 2022 at "Social Psychological and Personality Science"
DOI: 10.1177/19485506221105375
Abstract: Many daily decisions require estimates of the inherently indeterminate probability of future events. We propose that people rely on heuristics instead of formal reasoning to come up with such estimates and that processing fluency may… read more here.
Keywords: mixed empirical; feeling future; future mixed; processing fluency ... See more keywords
The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
Sign Up to like & getrecommendations! Published in 2018 at "Sustainability"
DOI: 10.3390/su10124777
Abstract: This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in… read more here.
Keywords: processing fluency; campaign; self efficacy; pro social ... See more keywords