The effects of processing mode and brand scandals on copycat product evaluations
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2016.1236284
Abstract: Abstract Conventional wisdom suggests a ‘copycat’ (look-alike) product’s success is due in part to the halo generated by its positive association with national leader brands (NLB). But, what if the NLB is the focus of… read more here.
Keywords: processing mode; copycat product; product; brand scandals ... See more keywords
The influence of service category, consumers' narcissism and processing mode on service customization consumption
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-04-2020-0263
Abstract: PurposeThis study aims to investigate the impacts of service category (utilitarian vs hedonic) on chosen degree of uniqueness (CDOU) and consumers' willingness to pay more (WTPM), as well as the moderating roles of consumers' narcissism… read more here.
Keywords: customization; processing mode; service customization; service ... See more keywords
Dwelling on a Successful Task
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Experimental Psychopathology"
DOI: 10.5127/jep.047915
Abstract: Repetitive negative thinking (RNT) has been identified as a key maintaining process of emotional difficulties. However, the consequences of repetitive thinking may depend on whether negative thoughts or feelings are processed in an abstract, evaluative… read more here.
Keywords: processing mode; success task; mode; task ... See more keywords