Prevalence of alternative processing rules in the formation of daily travel satisfaction in the context multi-trip, multi-stage, multi-attribute travel experiences
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DOI: 10.1007/s11116-018-9941-0
Abstract: Requesting respondents to provide satisfaction ratings for multi-stage trips or daily travel experiences implies they have to value each stage, respectively trip, based on memory recall and then cognitively integrate these judgments into the requested… read more here.
Keywords: satisfaction; processing rules; multi; trip ... See more keywords