Longing for the past and embracing the new: Does nostalgia increase new product adoption?
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DOI: 10.1007/s11002-021-09574-8
Abstract: Existing research has mostly focused on the salutary impact of nostalgia on nostalgia-related products (e.g., childhood products, classic brands). The current research examines whether this effect can extend to nostalgia-unrelated products: new products. We demonstrate… read more here.
Keywords: effect; product adoption; new product; longing past ... See more keywords
Exploring the role of anticipated emotions in product adoption and usage
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DOI: 10.1108/jcm-06-2016-1860
Abstract: Purpose This study aims to explore the role of positive and negative anticipated emotions on adoption and continued usage of consumer products. The components of value eliciting anticipated emotions are investigated as well. Design/methodology/approach The… read more here.
Keywords: adoption usage; anticipated emotions; product; product adoption ... See more keywords
Product Adoption Rate Prediction in a Competitive Market
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DOI: 10.1109/tkde.2017.2763944
Abstract: As the worlds of commerce and the Internet technology become more inextricably linked, a large number of user consumption series become available for online market intelligence analysis. A critical demand along this line is to… read more here.
Keywords: product; market; adoption; product adoption ... See more keywords
Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products
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DOI: 10.3390/su13095084
Abstract: Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses… read more here.
Keywords: green product; glass electronic; adoption; electronic products ... See more keywords